Feature by Bailey Garno
“Let It Go” is a sensitive and painfully honest track composed by British singer/songwriter James Bay and produced by Jacquire King (Kings of Leon, Of Monsters and Men). The track is evidence of the incredible talent of Bay, a voice similar to that of Caleb Followill or Ray LaMontagne. It has a raspy, warm sound that will fill your speakers and leave you appreciating this star that Republic Records has signed.
Bay grew up in Hitchin, Britain and was actually discovered through a fan video of him performing at a pub that was uploaded to Youtube. Bay went from performing at open mic nights to supporting names like Kodaline, Tom Odell, and The Rolling Stones! For this 22-year old, the last year or so has been a whirlwind. In addition to these performances, Bay released his first EP in the summer of 2013, titled ‘Dark of The Morning EP.’ The EP consists of five tracks that tell soulful stories of love and are matched with the singers own acoustic talent.
The sound and honesty that are part of being a new artist, untarnished by the influence of the industry, is what you will get with the EP and Bay’s latest single. But in an interview with Jeremy D. Larson for radio.com in November of last year, Bay admitted to feeling the need to start delivering music that is not only satisfying for him, but for audiences as well: “It’s this personal thing that you’ve created and it means the worlds to you, but you have to know if it’s any good as well”.
The James Bay official site is simple and modest as of today; one tour date is listed for next month back in London. But despite the limited release thus far and the pressures mentioned earlier, I think we should anticipate hearing more about Bay. The singer seems to possess an awareness that this sincerity works, and fans of music have always desired a relatable album. With a full album in the works in Nashville, I think we can anticipate just that.