We Are The Kids is an online community where young adults who are interested in getting involved with the music industry can come together to share their experiences and ideas. The creator of the site is Natalie Dickinson, who grew up in the suburbs of Boston and found it hard to find a job in the industry. She hopes WATK will inspire people to take chances and work together, so that people like her can find great opportunities.
If you’re interested in working in the music industry, definitely check out WATK. She posts great advice, as well as job and street team opportunities that you don’t want to miss out on!
We asked Natalie about WATK, her role in the industry, and how music inspires her. Check out what she had to say below:
What does music mean to you? How has music impacted your life?
Music provides me with a huge sense of comfort. It has an ability to change my mood positively, and it inspires me to be successful. Everyone feels different when they are around music. For myself, when I am watching a band or artist on stage, they have my full attention, and I forget about all of the crap that is going on in my life. It gives me time to think and clear my head. It’s like a temporary moment when time stops and all I can do is think and listen to the music.
Who is your favorite artist and why?
Unfortunately, this question is impossible for me to answer. There are certain songs or sets of songs that stand out in my head, but I don’t think I actually have one go-to artist that I undeniably have full love for. I have had favorite bands at certain times in their careers, but then I didn’t like their later releases. Things are always changing, and I have a very varied music taste. Some artists I listen to include Bon Iver, Tom Petty, The Kooks, Jason Aldean, and Drake. I know that sounds like a really random mix, but those are just a few of my favorites. If you really want to crack the code, I suggest you take a gander in a few of my Spotify playlists.
When and how did you get the idea for WATK?
I had the idea for WATK the summer before my senior year of high school in 2010. At that point in time, I was looking to create something new to help myself grow in the music industry. I wasn’t quite old enough to work at a venue, go on tour, or do an internship, but I also wanted to do something more than street teaming. With some inspiration from various mentors (most of whom I met at the Warped Tour that summer), I kick started the website, and have been working on it ever since. The idea came to me, because I simply wanted to meet all of the other kids around here who are just like me- just a young adult trying to get their foot in the door.
What is your role in the industry? What jobs have you done?
Over the years, I’ve done a bunch of different things in the music industry. First and foremost, the foundation of everything I have ever done is street teaming. I still do street teaming to this day, because I believe that it is a great way to get involved and make connections in your local music community. In the past I have worked in the box office at a Live Nation venue, I was the street team coordinator for the Vans Warped Tour, I’ve been on the Warped Tour in production with a non-profit, and I’ve done internships with music-related companies in NYC. Check out my linkedin!
Who do you look up to in the music industry? Who have been your mentors?
I’ve had a few key mentors in the music industry. Without these people, I definitely wouldn’t be anywhere close to where I am today. They have helped me and supported me exponentially. I would have to say my go-to people are Sarah Saturday (Earn It Yourself), Luis Mendoza (Keep-A-Breast), Franny Lopez (Feed Our Children Now), Jorge Acosta (Stereo Bear Clothing). If I forgot anyone I’m really sorry!! But they know who they are!
What would your advice be for people who want to work in the industry?
I think working in the music industry really boils down to five main things:
1. Network, and meet anyone/everyone you possibly can
2. Set goals- you will achieve them even if they are in your wildest dreams
3. Find a mentor, and take advantage of their knowledge, look to them for support
4. Work hard
5. Take risks